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Use POP Displays to Create Product Awareness

In retail environments, they're everywhere. Point-of-purchase (POP) displays can take many forms, but they are produced for a single purpose: To place your message in front of customers while purchasing decisions are being made. Let's take a look at a few common POP display formats:

Capacity Pockets - When your goal is to distribute coupons, recipes or comment cards, capacity pockets are an ideal solution. Combined with a tipped-on easel, these pockets make it easy for customers to collect your material. Ask Eckhart & Company about tipped-easel capacity pockets that ship flat for efficient transport and easy set-up.

Easel Binders - For an active display that involves users, consider easel binders, which also allow you to remove and replace pages easily over time as your messages and products evolve. Easel binders not only house all pertinent information, they double as an effective presentation tool.

Flip Books - Plastic spiral, spiral wire and Wire-O bound books can include an easel cover to create a flip chart, product guide or table-top menu. These pieces can be designed with either a tipped-on easel or a self-easel cover, and can be designed with a number of decoration and construction options to meet the end-use needs.

Laminated Sheets - Few coatings can compete with film lamination for toughness and protection. High-traffic areas such as retail stores and restaurants demand sturdy POP displays, and film lamination repels water, grease and other substances.

The Eckhart Advantage

These are just a few of the point-of-purchase display solutions available from Eckhart & Company. Our complete range of production capabilities includes perfect and mechanical binding, turned-edge case construction, foil stamping, embossing, die cutting, screen printing and much more. Call us today and let us help you design a customized POP display that meets your needs.