Create Effective Desk Calendars
Desk space is precious to anyone who spends the majority of their day behind one. An attractive, easy-to-use calendar will stand a good chance of staying on the desks of customers all year long. Here are a few tips for designing effective desk calendars for 2007:
Promotional - One of the advantages of the automated mechanical binding services at Eckhart & Co. is the ability to easily include stocks of varying sizes. A desk calendar can be designed to prominently display ads or coupons throughout the year by allowing for slightly larger sheets at the back of the calendar, or collated between each month. Combined with a table tent or self-easel cover, this design will stand on its own and look good doing it.
Appointment books - Ideal for customers on the go, daily, weekly or monthly appointment books are available in a wide range of sizes and binding styles. At Eckhart & Company, we can produce case-bound appointment books using either mechanically-bound or perfect-bound book blocks. We can even form pockets on the inside covers, allowing users to retain the sturdy cases and refill them each year.
Specify Thick Easel Stock - An easel or table-tent must be designed to properly support the weight of your desk calendars. Larger-format calendars, or those with several pages of heavy paper, will require a thicker, sturdier easel stock. Let Eckhart & Co. help you choose the best stock for your specific desk calendar application.
The Eckhart Advantage
Great calendars are the result of creative design and careful preparation. At Eckhart & Company, our automated mechanical binding and perfect binding capabilities ensure fast turnarounds on all calendar run lengths. Our case-making, foil stamping, die cutting, embossing and other finishing and information packaging capabilities round out our calendar manufacturing services. Remember, autumn is the perfect time to begin production on next year's calendars .